At Summer NAMM 2015, Kevin Cranley of Willis Music hosted leading retailers Chris White of White House of Music and Gayle Beacock of Beacock Music, along with industry accountant Daniel Jobe of Friedman, Kannenberg & Co., for a FAQ and best practices session on music lessons. Here are their essentials for running a successful and thriving music lessons program.

Celebrating its 10th anniversary, “Breakfast of Champions” kicked off the 2016 NAMM Show. At this year’s session, NAMM President and CEO Joe Lamond spoke with a rare and influential group, music industry game-changers, about the state of the industry and where it's going. Right after a high-energy musical performance, ukulele virtuoso Jake Shimabukuro sat down to discuss his career and the ukulele explosion. Watch the interview here.

During “Breakfast of Champions” at the 2016 NAMM Show, Hal Leonard President Larry Morton discussed disruptive technologies with NAMM President and CEO Joe Lamond. Morton weighed in on how his core business, print music, has evolved with digital technology. He also touched upon Hal Leonard’s distribution business and why the company always partners with its retail base. Watch the interview here.

Singer, songwriter and guitarist Annie Clark of St. Vincent stopped by “Breakfast of Champions” at the 2016 NAMM Show. Clark had come to the show to launch her own signature guitar. During “Breakfast of Champions,” she discussed guitar game-changers with NAMM President and CEO Joe Lamond. Watch the interview here.

Jonathan and Susan Lipp, the heads of music retail powerhouse Full Compass Systems, joined NAMM President and CEO Joe Lamond at “Breakfast of Champions” during the 2016 NAMM Show. In a spirited interview with Lamond, Jonathan and Susan weighed in on everything from adapting to game-changing technologies to the importance of advocating for music education. Watch the interview here.

Singer-songwriter and musical icon Graham Nash inspired the audience at “Breakfast of Champions” during the 2016 NAMM Show. NAMM President and CEO Joe Lamond interviewed Nash about his first guitar, the importance of music education in the schools and why he decided to uproot his life to join what was then a little musical startup: Crosby, Stills, Nash & Young. Nash also received NAMM’s 2016 Music for Life Award. Watch the interview here.

At the 2016 NAMM Show, Fender CEO Andy Mooney joined NAMM President and CEO Joe Lamond for “Breakfast of Champions.” During the interview with Lamond, Mooney discussed his plans for the guitar and amp company after seven months at the helm, along with his background as a musician. Watch the interview here.

Running a successful music lessons program comes with its challenges, namely missed lessons and cancellations. At 2015 Summer NAMM, Carol Cook of The Music Room in Palatine, Ill., shared how she breathed new life into her program and business by revamping her lessons program and eliminating makeup lessons.

Eighty-eight percent of consumers are more likely to make a purchase from an online shop if it promises free shipping. Still, several factors need to be taken into consideration when determining if offering free shipping is feasible for your retail business. Bryan Van Suchtelen of Lojistic weighs in.

In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments and complaints. Join Jay Baer, digital business expert, entrepreneur and marketing guru, for this eye-opening and entertaining Breakfast Session on customer service in the modern era.