In one year, Monster Music did $110,000 in new business on Reverb.com, an online marketplace for selling gear. In this session, owner Brian Reardon reveals his proven recipe for success on Reverb.com, including best practices for everything from product photos and listings to customer inquiries and shipping.

Recitals, student showcases, clinics, reading sessions—they’re not just educational events, they’re also profit opportunities. Industry veteran James Harding, president of Gist Piano Center, will show you how to turn your in-store education programs into powerful and profitable marketing events with a few easy-to-implement tips.

Being a small, independent retailer could be your most overlooked competitive advantage. In this session from 2016 Summer NAMM, Rick Thacker of Plum Grove Music shows you why. He reveals how he uses his size as a single-store retailer to adapt quickly to the marketplace, create a remarkable experience for customers and as a networking tool to prospect for new business.

Want to make your school music rental business more efficient, and ultimately find new ways to add to the bottom line? During this NAMM U session, Frank Pampenella of PM Music Center shares six ideas that he’s used to improve cash flow, operations and customer service in his successful rental program.

You wouldn’t purchase a car without test-driving it, and you wouldn’t buy a house without seeing it first. Music lessons are no different. For this reason, it’s a smart idea to consider offering free trial lessons if you have a lesson program. Here's how Mike Risko Music successfully host trial lessons.

We all have them, those dead times when we can't seem to get any students in the door. Lesson rooms that sit empty could be providing revenue for your store and your teachers. In this NAMM U session, Pete Gamber, music lessons guru, looks at proven ways to remedy this situation and eliminate the dead times.

At the 2016 NAMM Show, Cris Behrens of Summerhays Music proved that you don’t need a big marketing budget to make a big impact. He updated his popular NAMM Idea Center session “Guerilla Marketing on a Chimp’s Budget 2.0” with new, out-of-the-box ideas to help you draw more customers to your business without spending much money.

Mason Music’s website has been the centerpiece of its marketing strategy. The site has generated numerous leads for the business, helping grow its lesson program to 650 students per week. At 2016 Summer NAMM, owner Will Mason encouraged retailers to do four things to ensure an effective website that engages customers and generates sales. Here are his best practices.

Online retail has gone into overdrive with the advent of one-hour delivery, big data and mobile everything. At the same time, technology has presented even the smallest shops with more online opportunities. To kick off 2016 Summer NAMM, Joe Lamond, NAMM president and CEO, hosted the "NAMM Retail Summit." He sat down with a group of music retailers who’ve made the internet their own. Discover their online strategies and best practices.

Chuck Levin’s Washington Music Center gave its website a complete overhaul in late 2014. Soon after, the company’s online sales more than tripled, and in-store traffic spiked. During the “NAMM Retail Summit” at 2016 Summer NAMM, Adam Levin, the retailer’s third generation of leadership, explained his website revamp and what others could learn from the process.