We’re living in a world of same-day delivery, instant price shopping and unprecedented customer expectations. Which music retailers are flourishing in this climate—and what are they doing differently? NAMM President and CEO Joe Lamond kicked off 2014 Summer NAMM by addressing this question. At the NAMM Retail Summit, he sits down with retail leaders who are thriving in the new business normal to reveal what growth will look like in the coming year.
Brian Reardon of Monster Music had his best sales month ever in March—better than even his best holiday months. During the NAMM Retail Summit at 2014 Summer NAMM, he explains his method to Joe Lamond, NAMM's president and CEO. Reardon used a radio promotion that targeted his core guitar customers, resulting in a sales-generating message that carried over through the summer.
Paul Decker of Music Villa has kept his business thriving by constantly changing and adapting to his customers' needs. Over the past three years, he's refocused his product mix, restructured his music lesson program and redesigned his showroom several times—and that's just the start. During the NAMM Retail Summit at 2014 Summer NAMM, he sits down with NAMM President and CEO Joe Lamond to discuss how change has helped Music Villa continue growing.
Tracy Leenman opened her school music dealership, Musical Innovations, in 2009—at the height of the recession. Since then, her business has grown by leaps and bounds. During the NAMM Retail Summit at 2014 Summer NAMM, she reveals her roadmap to success to NAMM President and CEO Joe Lamond.
Brothers Mike and Andrew Nehra run Vintage King Audio, a recording retailer that grosses nearly $40 million annually. The business keeps growing by uniting a community of audio professionals. The Nehras discuss their strategy and unique business philosophy with NAMM President and CEO Joe Lamond during the NAMM Retail Summit at 2014 Summer NAMM.
During the past two years, Springfield Music more than doubled in size—growing from two to five stores. In this eye-opening article, Donovan Bankhead, the company's vice president, shares what he learned along the way. He touches upon everything from profitability to managing different store cultures to facing new competitors. Learn from his "confessions."
You get an unfair, negative review on Yelp. It affects your rating and may scare away customers. Learn from Robin Sassi, president and CEO of San Diego Music Studio and attorney at law, how to handle this headache. Here, she reveals the best response to negative Yelp reviews and her long-term strategy for combating them.
You’ve stocked your store with the right products. It looks fine, but you might be confusing customers and missing out on critical sales—all because of poor merchandising. At the 2014 NAMM Show, Tracy Leenman of Musical Innovations offered 10 simple and effective merchandising tips you can use right away. Don’t underestimate the power of merchandising.
Rock camps have been part of the music lessons scene for years, but Menzie Pittman has taken the concept to a new level. At Contemporary Music Center, he not only hosts summer camps but also a year-round program that has put his store on the map. At the 2014 NAMM Show, Pittman shared what it takes to succeed with rock camps.
The school year is drawing to a close. If you have kids, you’re probably planning for their summer activities. But have you looked further into the future—to the day when your kids say “goodbye” to home and “hello” to the college dorm? And when that day arrives, will you be financially prepared to pay for their higher education?