In 90 seconds, Myrna Sislen of Middle C Music shares her big idea: Generate interest in new products by creating "unboxing" promotional videos. She films these offbeat videos of new products being unpacked, then posts the videos to YouTube, her website and company e-blasts.

Corporate sponsorships can be a powerful way to boost a music store's revenue. Here, Will Mason of Mason Music looks at the world of opportunities available to music retailers and offers six steps for effectively partnering with corporate and local sponsors. Doing a little homework can go a long way in securing these partners.

At 2015 Summer NAMM, Will Thompson of Habitual Social revealed how music retailers can use Instagram to acquire new fans and customers. He delved into Instagram rules and best practices, tips for building an engageed following, and using contests and promotions. Find out how you can use Instagram to better engage current and potential customers.

Of all the digital marketing tools, email is the most powerful—so said marketing and sales guru Bob Negen of WhizBang! Training at 2015 Summer NAMM. During his NAMM U session, he offered tips and approaches to make the most of your email campaigns, pointing out that email "gives you the biggest bang for your buck."

Online marketing is a jungle that can ravage budgets in the blink of an eye. It’s never been more critical for music businesses to know what connects with customers, and what doesn’t. In this NAMM U Breakfast Session at 2015 Summer NAMM, Larry Bailin showed what it takes to succeed online and get more customers for less money.

At the 2015 NAMM Show, Brian Douglas of Cream City Music revealed how to make your marketing more effective through having a cohesive, impactful plan—one that’s relatively inexpensive to bring to life. Find out how he created a plan of his own and ended up increasing his sales by more than 40 percent.

You only get one chance to make a first impression online, and it starts with your website. Will Mason of Mason Music has invested a lot of time, energy and money into his company's website and says it has been worth every penny. Here, he shares five things that every music store can do on its website to strengthen its brand and drive sales.

At 2015 Summer NAMM, Larry Bailin hosted the NAMM U Breakfast Session “No More Average Marketing—How to Cut Through the Noise.” Bailin, an Internet marketing pioneer, delved into what it takes for music businesses to succeed online and get more customers for less money. In this 2-minute clip from the session, he offers his advice for effectively using social media to promote a business.

Looking to update your store design? Gayle Beacock of Beacock Music, a NAMM Top 100 Dealer for Best Merchandising, has broken down effective store design to a science. Here, she shares her tips for creating a showroom that stands out from the rest. Find out how to take your retail environment to the next level for a bigger “wow” factor—and bigger profits.

Drum Center of Portsmouth has 7 million views and counting on its YouTube channel. At the 2015 NAMM Show, store owner Shane Kinney showed how he did it. He covered guidelines for filming and setup, ideal video length, creating a video brand for your business, measuring success, and common misconceptions about YouTube and video marketing.