2012 was Tobias Music's best year ever, and the Downers Grove, Ill., guitar shop also had its best fourth quarter to date. The company had the benefit of a new, expanded showroom, which features a laid-back vibe with living room furniture and bar counters. President Paul Tobias explains how he took advantage of that vibe during the holiday selling season.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. The session looked at ways music retailers can supercharge their fourth quarter and holiday season. In this segment, NAMM President and CEO Joe Lamond speaks with Gabriel O'Brien of Larry's Music Center and Chris Johnson of Musician's SuperStore. These retailers have successfully competed with national retailers on Black Friday weekend but take opposite approaches. Listen in as they reveal their proven strategies.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond speaks with three prominent music retailers about creative ways to drive store traffic during the busiest days of the year, when customers are most time-stretched. Hear how to maximize sales from Jeff Mozingo of Mozingo Music, Ryan West of West Music and Peter Sides of Robert M. Sides Family Music Centers.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, NAMM President and CEO Joe Lamond interviews Whitney Brown Grisaffi of Ted Brown Music and Ryan West of West Music about boosting store traffic and sales during the slow period after the holidays. Check out their ideas. Watch the video.
Summer NAMM 2013 kicked off with the NAMM Retail Summit. In this segment, retail sales and promotions guru Bob Negen shares one of his all-time favorite holiday promotions, The 12 Days of Christmas, with NAMM President and CEO Joe Lamond. This promotion can be an effective way to get people into a store and clear out slow-moving merchandise before the new year.
This past holiday season, Rhythm Traders drove store traffic and sales by hosting "The 12 Days of Christmas." Beginning Dec. 13, the drum retailer gave away an instrument every day until the grand finale on Christmas Eve, which featured a drum set giveaway. Owner Brad Boynton explains how the promotion led to his store's best December ever—and why it can be tailored to any retailer.
Tracy Leenman wanted to make her business a destination on National Music Day. Her solution? The almighty ukulele. Using the power of uke circles, she got the community into her store, Musical Innovations of Greenville, S.C. There, people young and old, experienced and inexperienced learned songs, played as an ensemble and bought a ton of product. Learn from her model.
Key sales and marketing strategies from "40 Tips for Music Professionals 40 and Under"—a NAMM U session presented at The NAMM Show 2013. The session was hosted by Cris Behrens (pictured), CJ Averwater and Ryan West of NAMM YP (Young Professionals). Use this as a checklist, and share it with your employees.
After watching her guitar pack sales drop, Lauren Haas Amanfoh of Royalton Music Center decided to change her sales strategy during the holidays. She devised a three-step approach to bump customers up to a higher price point. The result? A 300-percent rise in acoustic guitar sales and a doubling of her electric guitar sales volume. Find out how she did it.
B&O rentals bring in new customers each fall; create repeat customers for reeds, books and repairs; and provide consistent income year-round. For many years, all the area music stores around Royalton Music Center would wait to see what deal each store was going to run. Royalton's president, Lauren Haas Amanfoh, decided to create her own rental promotion centered on what made her company different: its music lesson program.