Music retailers don’t have to be left behind in the connected world of Facebook, Twitter and Instagram. Social media lets you reach potential customers at a lower cost and in unique ways. At the 2016 NAMM Show, Ben Ash, director of social media at Sam Ash Music, showed how to get social with your retail business and savvy with managing your social media presence.

What’s keeping you from getting found by the customers you want? Strap in and hold on as marketing guru Jeffrey Hayzlett delivers a bold, no-nonsense approach to driving change. Hayzlett, a best-selling author and the primetime television host of C-Suite and Executive Perspectives, looks at how to get results with online and social marketing. He’ll lead you through the necessary components to create an effective social media strategy, then guide you through implementation.

Even successful music retailers make common website mistakes—often unknowingly. Discover the top five website blunders and how they impact your online success. Most importantly, find out how these mistakes get made and how they can be corrected. Join Sean Roylance, founder of Rain, who will walk you through problems with website content and design.

In this NAMM U session, Brian Reardon reveals how a year-round promotions calendar can help create steady traffic and a balanced cash flow for his store, Monster Music. He also shows examples of what types of promotions he hosts during particular times of year to generate store traffic, sales and cash flow. Discover how this applies to your music retail business.

Is your store’s website working for you? Want practical tips to take your online presence to the next level? Here, Mike Ross of Sweetwater Sound offers seven simple ideas you can use to improve your website right away. Find out how to give your website an upgrade, straight from a retail leader.

In eight years, Noel Wentworth of Wentworth Music has grown his lesson program from 88 to 800-plus students. He credits his student concert events as a key factor in this growth. Here, Wentworth shares how he did it—and how you can, too. Find out how he's used these events to give back to the community, create a go-to music school and give students a life-changing experience.

At 2015 Summer NAMM, Chrissy Hansen of Chicago Music Exchange and Reverb.com revealed why a successful YouTube channel is one of a music retailer’s most powerful marketing tools. In two years, Chicago Music Exchange's YouTube channel went from 30,000 to more than 125,000 subscribers. Here are her essential tips for building a successful YouTube channel.

In our mobile, social, right-now world, consumers speak their minds like never before—in-store and online. This presents a huge opportunity to music businesses willing to embrace comments and complaints. Join Jay Baer, digital business expert, entrepreneur and marketing guru, for this eye-opening and entertaining Breakfast Session on customer service in the modern era.

Want practical ideas to improve your YouTube channel and video marketing? Check out this exciting panel discussion from the 2016 NAMM Show with three YouTube and video marketing experts. Get a 360-degree look at how to tell your company’s story using video, how to turn that story into sales on YouTube and how to use analytics to get better results on an ongoing basis.

At 2015 Summer NAMM, Donovan Bankhead of Springfield Music hosted a motivating session on one of the best ways to drive traffic to your store: events. It featured a panel of retailers from the Independent Music Store Owners (iMSO) group. Each iMSO member discussed his most successful store event to inspire fellow music retailers to get creative and plan events at their stores.