On January 25, NAMM hosted “Best in Show” for Believe in Music Week. This virtual NAMM U session featured a roundup of the biggest products and technologies featured at Believe in Music, as chosen by a panel of gear experts. The panel was moderated by Frank Alkyer of Music Inc. and UpBeat Daily magazines. Check out the winners now!
Do you want to increase your software sales using the XCHANGE platform? Then discover best practices directly from XCHANGE President Ray Williams. In this video, he shares power tips for boosting your software business via XCHANGE, covering everything from optimizing your website and working with vendors to training your team.
Contactless payments are a digital payment that uses the technology and security of a mobile device to securely communicate the customer’s payment information to a merchant without making physical contact. Contactless payments also remove the threat of cross-contamination. Smartphones, smartwatches, other wearable technology and contactless-enabled credit or debit cards can all be used for this form of payment. Here, Sarah McKee of Chosen Payments explains how it works.
In this NAMM U Online session, Fernando Jones shares his best practices for transitioning from in-person to online music lessons. Jones is the founder of Blues Kids of America and Blues Camp, the Blues Ensemble director at Columbia College Chicago and an international recording artist. Here, he covers tips for getting started with virtual lessons, approaches for preparing the student (and parents), tech tools and more.
Find out how to make the most of Facebook and Instagram advertising to grow your customers and fan base. Ayana Webb has harnessed these tools successfully to build a web-based lesson business with more than 3,000 online paid students. In this session from The 2020 NAMM Show, she unpacked how to narrow down to the best targeted audiences, create ads that grab attention and build a quality fan base that has the potential to become paying customers.
At The 2020 NAMM Show, Gayle Beacock of Beacock Music led a fast-moving panel of music retail stars who weighed in on how they’ve found new business-growth opportunities in school music and rentals. They looked at everything from opening new and satellite locations to untapped revenue streams to acquiring businesses and more. Don’t miss the chance to hear from veterans who’ve found growth when it didn’t seem likely—or possible.
What does it take to have a successful career in the music industry? Find out firsthand with this session from The NAMM Show, hosted by NAMM President and CEO Joe Lamond. In a series of up-close interviews, Lamond spoke with a lineup of music industry professionals, including artist J. Dash; Randy Shayler, owner and CEO of Zeswitz Music; Mary Keenan, director, Fender PLAY and Heather Farr Edwards, PR and communications manager of Reverb.
In the new age of online teaching, and in particular online music lessons, taking care of our physical and mental health is vital. To sustain a practice, we need to be aware of the cost that online teaching can take on our health and be proactive about our own self-care. Here, Jonathan Shue of Dusty Strings Music Store & School in Seattle shares tips for staying well.
Are you looking to boost your sales on Reverb? In this special online session, Sebastian Fabal, the company’s senior director of operations and outreach, reveals power tips for bolstering your Reverb business. He offers advice for improving your listings, diversifying your inventory and audience, and creating operational efficiencies on the online buying and selling platform. Discover how to grow your Reverb business today.
Day 3 of the NAMM U Virtual Summit ended with a virtual hang featuring Dave Pensado and Herb Trawick, hosts of the hit recording web show "Pensado's Place." Check out this lively discussion with these music- and recording-industry legends on the art and craft of recording and music-making.