Are you looking to increase your music lesson sign-ups, both locally and globally? Ayana Webb of The Musical Webb has grown her online piano program to more than 9,000 total online students by leveraging Facebook ads. During this session from 2022 Believe in Music, she covered best practices for setting up your ad, choosing the best audiences and crafting the right messaging for those audiences.
Social media and online marketing are changing faster than ever. So, what should you prioritize to succeed? In this session from 2022 Believe in Music, marketing expert Tracy Hoeft of Amplify 11 answers that question. With a focus on social media, digital ads and content creation, this presentation will give you insights that you can use and benefit from in the coming year.
How can you drive more piano buyers into your store? In this NAMM U Online video session, author and columnist Bob Popyk explores that question and looks at successful promotional ideas with Sandy Boyce and Frank Harvey of Piano Distributors, Bob Carbone of Piano & Organ Center and website specialist Tom Folenta.
Presented By Bill Sebald
How do the largest and most successful music companies get top rankings on Google? What does it mean to you and your business? On November 30, search engine optimization expert Bill Sebald of Greenlane presented this special NAMM U webinar to answer those questions. Gain insider knowledge of what it takes to succeed with your SEO strategy, whether you're a retailer or a brand.
Discover how can values-based marketing can elevate your music business. In this article, Dennis Stafford of Organiksol Marketing explains how it works and shares four ways to get started with a values-based marketing strategy. He also looks at how values-based marketing increased one company's revenues by ten-fold.
Presented By Bob Phibbs, The Retail Doctor
Supercharge your music retail business for the fourth quarter and the holidays! This digital workshop will strip away your excuses, set your sights on how you can grow your business and leave you empowered.
In his recent article, James outlined the basic steps for Building Your Google My Business Profile. Though simply having a completed GMB profile will help your business rank higher in search results, it pales in comparison with what having an optimized Google My Business profile can do for your bottom line. Here are a few simple tricks that can help you maximize engagement for your Google My Business profile and propel your business to even greater success without costing you a dime.
In the last year, savvy music retailers have found creative, new ways to drive business and keep customers engaged with their brands via livestreaming, video and hybrid events. This has also given businesses an opportunity to connect with local and global audiences alike. What events worked well? Find out at this powerful panel discussion from 2021 Summer NAMM, led by DeDe Heid of Heid Music and featuring George Quinlan of Quinlan & Fabish and Jeremy Chapman of The Acoustic Shoppe. (Session is audio and slides only.)
Google My Business gives you complete control of the information Google lists about your business—and it's free. Here, James Harding, director of sales and marketing at Riverton Piano, reveals a few basic steps to setting up your Google My Business profile, so you can begin enjoying the benefits of the increasing local-listing emphasis on Google.
What's the state of the piano industry, and where's it going? In this NAMM U Online video session, author and columnist Bob Popyk weighs in with Art Olson of Artistic Pianos, industry veteran Larry Fresch and website specialist Tom Folenta. They explore trends, current opportunities and post-pandemic realities in acoustics, digitals, lessons and online marketing.