In this age of disruption, music businesses with the willingness, courage and capacity to reinvent open themselves up to endless opportunities. But what does it take? How do you confront the need to change while running your business each day? Here, Rich McDonald, business advisor, career strategist and retired Fender chief product strategist, reveals new steps to break out of the status quo. (This session originally aired during NAMM Believe in Music Week in January 2021.)

During Believe in Music Week, Smart Women in Music (SWIM) hosted a session to explore diversity in marketing. Hear from experts Liza Cruz of Red Shoes and Kristen Cho of Reverb on this topic. SWIM was founded in 2018 to expand diversity, inclusion and support for women in the industry. (This session originally aired during NAMM Believe in Music Week in January 2021.)

How can you manage, and maybe even improve, cash flow during these turbulent times? Here, music industry financial experts Alan Friedman, CPA, and Daniel Jobe, EA, draw on emerging best practices and ideas that have proven to work for their most successful clients—and can work wonders for you. Some are non-traditional, even unpopular, but all of them are vital to consider. (This session originally aired during NAMM Believe in Music Week in January 2021.)

Discover how to boost your sales and profits with Facebook, Instagram and Google advertising. Tracy Hoeft of Amplify 11 has managed more than 100 million ad impressions in the last year, and in this rapid-fire session, he shares with you what is working best. Get specific, applicable tips and a framework you can use. (This session originally aired during NAMM Believe in Music Week in January 2021.)

In this session, Ayana Webb, founder of The Musical Webb, reveals how she maximized her revenue and customer base with the power of email marketing. She shares the most effective ways to build your email list, best practices for broadcasting and email marketing tools that can double, if not quadruple, your sales without incurring additional costs. (This session originally aired during NAMM Believe in Music Week in January 2021.)

Two years ago, Amro Music sought to revolutionize its customer experience for the next decade. In this session, Amro Music President CJ Averwater shares the actionable steps the company took to achieve this. Discover how to bolster your customer experience with deeper employee engagement and core values that stick. (This session originally aired during NAMM Believe in Music Week in January 2021.)

In the last year, people have been spending more time than ever online, platforms have evolved and tactics that have worked in the past aren’t having the same impact. In this session, Reverb’s Mallory Nees helps you rethink your social media strategy for 2021. You’ll walk away with actionable tips to help you connect online with the audiences that matter to you most. (This session originally aired during NAMM Believe in Music Week in January 2021.)

Often, achieving viral status on Facebook, YouTube, Instagram and other platforms feels good but means nothing. Find out what metrics actually matter to your online media marketing in this special session from Scott Stratten, marketing rebel and sales, branding and relationship expert. He reveals what you want to know about metrics using a real-life case study from his own business. (This session originally aired during NAMM Believe in Music Week in January 2021.)

Few know what must be done to adapt to new COVID-era realities like Bob Phibbs, an internationally recognized business strategist. And in this special session for Believe in Music, Phibbs shared his outlook on the state of retail and, more importantly, how to succeed in the new “next.” (This session originally aired during NAMM Believe in Music Week in January 2021.)

If we can find new, personal ways to bring the in-store experience into customers’ homes, we can look forward to building upon last year’s successes and creating a bright future for our companies. Here, James Harding, director of sales and marketing for Riverton Piano, shares five simple ways to bring your in-store culture to your website and online presence. He covers everything from product pages to video to web chat.