At the recent Believe in Music online event, European industry thought leaders weighed in on sustainability issues around production, consumer demand and retention of musicians.

How are artificial intelligence and artificial creativity impacting artists, musicians and content creators? Find out in this fascinating, future-forward discussion hosted by A3E (Advanced Audio + Applications Exchange), as an expert panel explores how these technologies are influencing their craft. They’ll look at how content creators are using AI in the creative process, when problem-solving and to assist with production.

Do you want to become a more effective networker? Here’s the good news: Whether you’re an introvert or extrovert, networking is a learned skill that anyone can do authentically. And in this session from 2022 Believe in Music, global pro audio and consumer electronics professional Mike Dias reveals concrete steps for networking at trade shows, events and anywhere you might encounter fellow professionals.

Pandemic, economy, elections and logistics: the four challenges for Brazilian entrepreneurs / Pandemia, economia, eleições e logística: os quatro desafios dos empresários brasileiros  

Pandemic, economy and logistics: the three challenges for Latin America entrepreneurs / Pandemia, economía y logística: los tres desafíos para los emprendedores latinoamericanos

There’s no doubt that the right artist or video can trigger a sale, and driving new business through talent and product reviews doesn’t have to be limited to large companies. In this session from 2022 Believe in Music, artist-relations and marketing expert Dennis Stafford of Organiksol Marketing shared vital insights into new ways you can leverage artists, bands and influencers to drive sales.

If you’re not harnessing text-message marketing, you’re missing out on powerful opportunities to get in front of the people you most want to reach. In this session from 2022 Believe in Music, Sean Lewis of Tier Level Digital Marketing looked at how text-messaging strategies and campaigns can be extremely effective for driving revenue and business growth. He shared proven ideas for successful text campaigns, looking at different platform resources.

How are successful music lesson operators running their programs in a post-pandemic world? Find out at this fast-moving idea fest with top lessons experts, including Lauren Haas Amanfoh of Royalton Music Center, Laura Paone of Hi-Line Music and Melissa Loggins of Music Authority. Moderated by Pete Gamber, this panel from 2022 Believe in Music weighed in on everything from hybrid lessons and group programs to effective lesson marketing ideas.

In this NAMM U Online video session, author and columnist Bob Popyk looks at selling pianos online, exploring everything from bringing keyboard buyers into your store through social media to marketing pianos through your website. He's joined by website specialist Tom Folenta and Tim Paul of Piano Trends Music & Band.

Are you looking for a fun, creative way to connect with your current customers and reach new ones? Look no further than TikTok, the video social networking platform with more than 1 billion global users. In this session from 2022 Believe in Music, Melissa Loggins, owner of Music Authority, and her team will show you how to use TikTok to spotlight products, show off teachers in your music lesson program and innovatively connect to your customers.