Music Retail

John Bertand was not yet 15 years old when he began working in the music store his parents established in 1983 in San Bernardino, California. He remembers helping move glass display cases before the store was opened and soon realized he really enjoyed being there. He developed friendships with the...
Jeff Bertrand is the president of the music company his parents started back in 1983. His father, John Sr., a former band director wanted to provide much-needed support and supplies to schools in his local area, which was San Bernadino, California. Jeff began working in the store cleaning clarinets...
Dustin Barlow is the head instrument repair technician for Bertrand’s Music in San Marcos, California. He joined the store in 2006 and has since become the repair shop manager as well as one of their repairman. His love of musical instrument repair started when he was still in high school when he...
Dennis Hallmeyer has fond memories of his years playing mallet percussion in the school’s marching band, eventually progressing to the xylophone. Beginning in the 7thgrade Dennis took a keen interest in computers and even developed websites for local businesses in his small hometown. After his...
Leng Tshua has played an important role in the piano industry both in the United States and his home country, Singapore. His passion for music began when he was inspired by his aunt playing the piano. Her enthusiasm and those melodies stayed with young Leng, who went on to take lessons. He entered...
Jim Semeizer started playing saxophone when he was a kid and went on the road with the Les Brown Orchestra in 1962 for two and a half years. He learned repairs from his father, who was a watchmaker. The mechanics of instruments came easy to Jim and provided a career path. That career was put on...
Mathew Schirado can tell you the first music store he ever entered. As a kid he went into Eckroth Music in Bismarck, North Dakota, with his parents when he first joined the school band. When he was 18 he returned to purchase some reeds and saw a job opening, which he pursued. Beginning on a part-...
Rene Flores grew up in a culturally rich family and began playing upright bass in grade school. His parents, both from Cuba, encouraged Rene to follow his musical passion. By the time he was in high school he was playing in six bands, including the stage band for which he played the electric bass....
Jeff Falgien’s passion for the piano and organ can be traced back to the age of six. Before he was a teenager, Jeff was hired to play in front windows of mall music stores to generate interest among the shoppers (this was called front pumping). Over the years he worked for a number of music stores...
Chris Tso is a perfect example of the benefits the music products industry receives when a musician enters it's world. Chris grew up blocks away from the Apollo Theater and the Cotton Club in New York, and absorbed the rich history and diverse cultures that were blended into the music around him....

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